Mankirt Aulakh: From Village Life to Viral Stardom
How Mankirt Aulakh turned raw Punjabi energy into chart-topping hits and built a brand that resonates with millions of young fans.
Mankirt Aulakh represents a particular type of Punjabi success story — the artist who makes it through sheer force of personality, relentless work ethic, and an intuitive understanding of what his audience wants to hear.
The Breakthrough
Mankirt's breakthrough came with tracks that combined catchy melodies with high-energy production. His music videos, often featuring cinematic visuals and dynamic choreography, became massive on YouTube. He understood early that in the digital age, a Punjabi song isn't just audio — it's a visual experience.
Understanding the Audience
What sets Mankirt apart is his connection to the youth demographic. His songs speak to the aspirations, frustrations, and celebrations of young Punjabis — both in Punjab and the diaspora. He balances braggadocio with vulnerability, party anthems with reflective tracks.
Marketing researcher Julien Cayla at Nanyang Technological University has written about how South Asian artists create "cultural brands" that function beyond music. Mankirt's social media presence, fashion choices, and public persona create a complete lifestyle brand that fans don't just listen to — they emulate.
The Work Ethic
Mankirt's release schedule is prolific. While some artists carefully space releases, he floods the market with content — songs, videos, collaborations, and live performances. This strategy, which mirrors what music industry analysts call "catalog strategy," ensures he stays in the conversation permanently.
What's Next
As Punjabi music continues to evolve, artists like Mankirt Aulakh represent the commercial backbone of the industry. They fill stadiums, trend on YouTube, and keep the genre visible. His contribution to Punjabi music's mainstream appeal is significant and ongoing.
Stream Mankirt Aulakh's tracks on ApnaMusic.
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